Do you remember the last thing you bought? If you're not living under a rock, you would have checked Amazon before buying it. Amazon is the first thing that pops up in someone's mind when thinking of 'shopping'. There are more eCommerce stores than ever,…
"Buy this tool to save time!" "Join this free course to grow your business." "Avail this limited-time offer and get everything you need to succeed as a startup owner!" If you're a business owner in India, you must have seen such offers on your Facebook,…
Everyone’s off to Twitter. And Elon Musk isn’t the only reason. True that Elon Musk’s interest in Twitter has spiked up user interest in being active on Twitter once again. But otherwise too, Twitter has been quite popular in India, since the lockdown ended. All…
In Dec 2020, I took a pledge: To help more creators and solopreneurs in India than I ever did in life. And that's how the #BIGStory initiative was born. My journey so far. [January 10th 2021] Till the last year, I was just focusing on SaaS startups,…
Marketing is not a piece of cake, especially when you are trying to beat around the bush. Whether you are marketing online or offline, you must have heard a lot about targeting, target personas and target audience. "Write for your target audience!" "Research and document…