In Dec 2020, I took a pledge: To help more creators and solopreneurs in India than I ever did in life. And that's how the #BIGStory initiative was born. My journey so far. [January 10th 2021] Till the last year, I was just focusing on SaaS startups,…
Marketing is not a piece of cake, especially when you are trying to beat around the bush. Whether you are marketing online or offline, you must have heard a lot about targeting, target personas and target audience. "Write for your target audience!" "Research and document…
For someone who feared losing his source of livelihood, quitting full-time job was a very dangerous decision. I had been working as a content writer in marketing division of a global firm and was really not impressed by my own growth. Quitting my job, I…