Different Personality Types and Business Ideas
When it comes to starting a business, it’s not just about what you want to do—it’s about what suits you. That’s why we use the Myers-Briggs personality framework in our directory, to help you find business ideas that match your natural strengths.
Here’s a breakdown of the 16 personality types and the industries where you’re most likely to thrive. Let’s see where you fit in.
ISTJ (The Inspector)
You’re all about structure, rules, and efficiency.
Industries that suit you: Accounting, logistics, project management.
You’ll thrive in industries that are organized, detail-oriented, and require responsibility. If numbers and order are your thing, think about roles like project manager, accountant, or even logistics.
Also Read: ISTJ: Tips for Starting a Business
ISFJ (The Protector)
You’re dependable and people love you for it.
Industries that suit you: Healthcare, education, customer service.
You’re the person people turn to for support, and your natural warmth makes you perfect for roles where care and service matter, like teaching, nursing, or community work.
Also Read: Tips & Ideas to Start a Business as an ISFJ
INFJ (The Advocate)
You’re a visionary with a heart for helping others.
Industries that suit you: Counseling, writing, social work.
You want to make the world a better place and have the empathy to back it up. Look into roles where your deep thinking and compassion can shine, like life coaching, therapy, or writing.
Also Read: Tips & Ideas to Start a Business as an INFJ
INTJ (The Mastermind)
You’re strategic and always planning three steps ahead.
Industries that suit you: Technology, consulting, entrepreneurship.
If you’re the type who sees the big picture and loves solving complex problems, you’ll excel in industries like tech startups, strategy consulting, or any business where long-term planning is key.
Also Read: Tips & Ideas to Start a Business as an INTJ
ISTP (The Virtuoso)
You’re a hands-on problem-solver who loves getting into the details.
Industries that suit you: Engineering, mechanics, design.
If you like rolling up your sleeves and getting to work, whether it’s fixing things or designing new solutions, you’re in the right zone for product design, engineering, or mechanical work.
Also Read: Tips & Ideas to Start a Business as an ISTP
ISFP (The Composer)
You’re creative, sensitive, and prefer a flexible, easy-going life.
Industries that suit you: Art, fashion, design, hospitality.
Your eye for beauty and your easy-going personality makes you a natural in creative fields like art, design, or even running a boutique business like a handmade jewelry store or a bed-and-breakfast.
Also Read: Tips & Ideas to Start a Business as an ISFP
INFP (The Mediator)
You’re driven by your ideals and a desire to create something meaningful.
Industries that suit you: Writing, psychology, creative arts.
You’re an introverted dreamer who wants to make a difference in your own unique way. You’d thrive in writing, counseling, or any business that allows you to express your values, like social entrepreneurship.
Also Read: Tips & Ideas to Start a Business as an INFP
INTP (The Thinker)
You’re an intellectual who loves theories and innovation.
Industries that suit you: Research, technology, academia.
If deep thinking, problem-solving, and theoretical work excite you, then consider fields like tech research, data analysis, or even launching a startup around an innovative product idea.
Also Read: Tips & Ideas to Start a Business as an INTP
ESTP (The Dynamo)
You live for action and excitement—you’re all about results.
Industries that suit you: Sales, sports, event management.
You’re quick on your feet, both physically and mentally. High-energy fields like sales, event planning, or running your own dynamic business, like a sports coaching company, will keep you engaged and thriving.
Also Read: Tips & Ideas to Start a Business as an ESTP
ESFP (The Performer)
You’re the life of the party and people naturally gravitate toward you.
Industries that suit you: Entertainment, hospitality, public relations.
If you love being around people and entertaining them, you’ll shine in industries like event hosting, entertainment, or anything hospitality-related where your energy and charisma can take center stage.
Also Read: Tips & Ideas to Start a Business as an ESFP
ENFP (The Campaigner)
You’re enthusiastic, creative, and love exploring new ideas.
Industries that suit you: Marketing, public relations, creative entrepreneurship.
If your brain is always buzzing with ideas and you love connecting with people, you’ll find success in creative, fast-paced fields like marketing, PR, or even launching your own business where creativity rules.
Also Read: Tips & Ideas to Start a Business as an ENFP
ENTP (The Debater)
You’re quick-witted, love a good challenge, and excel at seeing possibilities.
Industries that suit you: Law, consulting, entrepreneurship.
If you love debating ideas and finding new angles on old problems, you’re made for fields like law, entrepreneurship, or strategy consulting, where your ability to innovate and challenge the status quo shines.
Also Read: Tips & Ideas to Start a Business as an ENTP
ESTJ (The Executive)
You’re organized, efficient, and love taking charge of projects.
Industries that suit you: Management, finance, operations.
If you thrive in leadership roles and know how to get things done, then structured environments like corporate management or operations will feel like a natural fit for you.
Also Read: Tips & Ideas to Start a Business as an ESTJ
ESFJ (The Caregiver)
You’re nurturing, social, and always there to help others.
Industries that suit you: Healthcare, education, hospitality.
People naturally turn to you for guidance, and you love taking care of them. You’ll succeed in roles that allow you to connect with people, like teaching, nursing, or even managing a hospitality business.
Also Read: Tips & Ideas to Start a Business as an ESFJ
ENFJ (The Giver)
You’re charismatic, inspiring, and organized—you were born to lead.
Industries that suit you: Leadership, human resources, coaching.
If you love guiding others and helping them achieve their potential, then you’ll thrive in leadership or coaching roles, where your people skills and vision can make a real impact.
Also Read: Tips & Ideas to Start a Business as an ENFJ
ENTJ (The Commander)
You’re a natural leader, confident, and driven by results.
Industries that suit you: Entrepreneurship, leadership, consulting.
You’re made for the CEO role. Whether it’s running your own business, consulting for others, or managing large teams, you excel when you’re in charge and executing a vision.
Also Read: Tips & Ideas to Start a Business as an ENTJ
What’s Your Fit?
Finding the right business isn’t just about what’s popular—it’s about what feels right for you. When your business fits your personality, the daily grind becomes more manageable, and you’re more likely to succeed.
Use the Myers-Briggs framework as a guide to match your natural strengths to a business you’ll actually enjoy running.
Take the quiz, discover your personality type, and start building a business that works for you—because when your business aligns with who you are, success feels a lot more natural.
Also Read:
1. What is Personality Product Fit? (And How Does it Help You Succeed in Business)