Having a website in this age is not a luxury but a necessity. Your
scale of operations doesn’t matter whether you are a solopreneur or an
established enterprise, you need to master the art of website ranking if you wish to grow digitally. For anyone with a
website, the challenge is much bigger.
Often, I hear people asking, “How
should I bring visitors to my website?” or “I have a website since 2010. I just
don’t know how to promote it?”
The people with such questions are either unaware of the importance of content marketing or have
been misguided by marketing companies that persuade clients to keep running adverts for better results.
Well, today, I am going to discuss website promotion tactics that don't need investments in PPC advertising or any other forms of paid advertising. You just need to have a content creator with you and someone who can provide you with a documented content marketing strategy.
Content Marketing: A
Potent Website Promotion Tactic
According to Content
Marketing Institute, Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant, and consistent content
to attract and retain a clearly defined audience — and, ultimately, to drive
profitable customer action.”
Did you get the gist? Curious to get more insights? Let’s
break the definition down. The focus words here are:
- Strategic Marketing Approach
- Distributing Content
- Clearly Defined Audience
- Driving Profitable Customer Action
While a lot of these words are self-explanatory, I would
like to discuss a few.
Many of you might be from
marketing background who know what’s the literal meaning of ‘strategy’ in
context of marketing. For those who are unaware, strategy is your plan in
retaliation to what your competitors are doing.
The earliest definition of strategy
was used in military where troops planned their movements and attacks keeping
in mind their opponent’s moves. So, for content marketing to help your website
promotion goals, you need to keep your competitors in mind- what they are
doing, how they are doing it and what are they achieving from their efforts.
Relevance & Consistency
While you may perceive content
marketing as just creating any form of content for your blog, there is more to
the approach. Your content should add value to the lives of your readers and
also should be relevant to your target audience. Also, you need to put in
honest efforts to produce helpful content on a regular basis.
As said, content marketing is just
not about content creation. You need to promote your content on relevant
channels and mediums. Social media can be leveraged effectively to promote your
content with a thoughtful social media marketing strategy. You can also think
of alternatives like blog subscription, email marketing and guest posting to let
others know about your value proposition.
- Defined Audience
Defining target audience personas is one of the first steps to creating a marketing and promotion strategy. If you don’t know your prospective clients, how can you connect with them on a deeper level? There can be several ways to define your audience personas like interviewing your existing clients, conducting general industry surveys or connecting with an expert marketer to outline your audience personas.
Your content is worthless for
revenue growth if it doesn’t lead your reader anywhere.Allyour efforts to let
your prospects know about you will go down the drain if they just chose to
leave you after reading your content. Your content should entice readers to
act. Either they should be asked to download a resource, visit your website or
try out a demo. This tactic can boost your website hits if used, effectively.
Congratulations on starting your journey on the content marketing route. As you imbibe these values deeper into your mind, you will realize how to use them for website promotion. Naturally, when the content you publish is valuable, relevant and is discoverable through the right mediums, your target audience would love to know about your brand or business.
That’s it for today! More content marketing resources to
follow in the coming days. Stay hooked for leveraging content marketing for
your business website.
I found this really helpful article
on CoreDNA that offers some clear tips on
how to promote your content. When you are done, make sure to share your ideas
about content marketing in the comment section. Also, let me know what you would
like to read more about.