Shark Tank India Products

NOCD- No Carbs Energy Drink on Shark Tank India 

NOCD is a no carbs energy drink with just 5 calories per can. The brand name ‘NOCD’ stands for No carbs drink. According to the founders pitchat Shark Tank India, the energy drink is available across 1100+ stores all across India, on Amazon and several other online marketplaces. 

NOCD was featured on episode 3 of Shark Tank India. It came asking for 50L in return of 2% equity in the company. 

NOCD is a popular Redbull alternative in India and offers great energy without the carbs. The founders launched the energy drink to offer a healthy alternative to ‘high sugar’ energy drinks available in India. 


According to NOCD’s website, the drink is nootropic. Nootropic a brain stimulator that enhances memory, cognitive functioning, focus and mood. 

Enriched with vitamins and BCAA (branched chain amino acids), NOCD is for people who want to adopt a fit and active lifestyle without being addicted to any drink, beverage, supplement or tablet. 

The health benefits of BCCA - an active ingredient in NOCD energy drink are backed by a number of clinical studies and trials. It can help boost metabolism, burn body fat and boost energy levels in the body. 

With just 5 calories per can, zero sugar and no carbs, NOCD is a healthy alternative to Redbull and other high caloric energy drinks available in the market. NOCD energy drink is one of the only energy drink brands to be featured on Shark Tank India. 

NOCD: Brand Trivia

NOCD Social Media Links

Shark’s Take on NOCD: Did NOCD Get Funding at Shark Tank India?

There was a mixed reaction by the sharks about NOCD brand. While Ashneer openly commented on the name of the brand, Aman didn’t like the taste. But Anupam saved the day for the founding team by explaining the reason behind the taste. 

Watch NOCD on Shark Tank India

Read Shark Tank India Episode 3 Summary

The brand was able to impress Vineeta Singh due to the mass potential and got the first mixed deal (equity+debt) on Shark Tank India Season 1.  

Check full details of the discussion and deal in Shark Tank India Episode 3 summary 

Would you like to try NOCD Energy Drink? 

NOCD is available to buy in India on Amazon, Flipkart, BigBasket, Dunzo and select grocery stores around the country. 

Thinking of Starting your own business like NOCD? 

Explore the following resources to help you get started on your journey: 



Anmol Ratan Sachdeva

Anmol writes to help early-stage startups, businesses and aspiring entrepreneurs build, improve and grow their ventures.