Marketing is not a piece of cake, especially when you are trying to beat around the bush. Whether you are marketing online or offline, you must have heard a lot about targeting, target personas and target audience. "Write for your target audience!" "Research and document…
When Raj first saw a Facebook advertisement from a leading web development company on his newsfeed, he became elated. The ad told him how he needed a website to boost his business. He was quick to approach the company, and in a month, his website…
I believe content marketing is a lot about engaging your target audience through content that matters to them. While a lot of businesses are harnessing this approach to boost their sales, there are a lot of insights for bloggers to learn from the content marketing…
One of the most common client queries I have answered during my career involves them asking why should they consistently post on their blogs. They are more concerned about the cost of content development and most of the time try to cut corners by reducing…