Growing your business through marketing is hard when you don't know what, why, how and for whom. Learn the basics of marketing, discover strategies and improve your marketing game.
Everyone’s off to Twitter. And Elon Musk isn’t the only reason. True that Elon Musk’s interest in Twitter has spiked up user interest in being active on Twitter once again. But otherwise too, Twitter has been quite popular in India, since the lockdown ended. All…
You have a great product, a fantastic onboarding process and a dedicated team. But still, you are not registering enough traction for online success. Relatable? Well, you’re not alone. Marketing is one of the biggest challenges for any business — big or small, SaaS or…
Your co-founder says you should publish more content. You’ve read about it all over on the internet. Naturally, you kickstart content marketing by building a content team. Now it’s been six months but it seems that your voice is falling on deaf ears. Every time you…
2020 was harsh for all of us, in one way or the other. But what's a bad year if we don't learn something out of it. Right? Even I learned something, or I should say I rediscovered something - my love for writing during this…
Marketing is not a piece of cake, especially when you are trying to beat around the bush. Whether you are marketing online or offline, you must have heard a lot about targeting, target personas and target audience. "Write for your target audience!" "Research and document…