Marketing is not a piece of cake, especially when you are trying to beat around the bush. Whether you are marketing online or offline, you must have heard a lot about targeting, target personas and target audience. "Write for your target audience!" "Research and document…
When Raj first saw a Facebook advertisement from a leading web development company on his newsfeed, he became elated. The ad told him how he needed a website to boost his business. He was quick to approach the company, and in a month, his website…
Content writing these days is a challenging profession. Don’t mistake this profession as an easy one by seeing hoard of content writers available for hire, online. I agree that content writers are available everywhere these days, but how many of them are really worth investing…
For someone who feared losing his source of livelihood, quitting full-time job was a very dangerous decision. I had been working as a content writer in marketing division of a global firm and was really not impressed by my own growth. Quitting my job, I…