Shark Tank India Products

Auli Lifestyle — Chemical-free products for Smooth Skin 


Who doesn’t want glowing skin? But the cost of using chemical-infused cosmetics is too big to bear in 2022. 

With an intention to offer a more natural way to care for skin, Auli Lifestyle was launched as a D2C brand in 2016. 

Auli Lifestyle was featured in Episode 12 of Shark Tank India season 1. 

Auli Lifestyle: Brand Overview

Founded by Ashwariya Biswas, AULI stands as an Affordable, Unique, Lush, and Indian skincare brand that uses all-natural ingredients. 

Known to have a strong word-of-mouth promotion strategy, Auli prides itself for its close-knit customer base, who cherish the authenticity of the brand and the founder and keep coming back for more. 

Auli Lifestyle operates launched and operates its Shopify website and also has an offline store — Auli Studio at Kolkata. The company claims to have served over 15000 clients, 57% of them being returning customers. The company also has a major presence on all major e-commerce platforms. 

Auli Lifestyle Products Are Known To Be 

  • 100% Chemical free
  • Ayurvedic and Natural
  • Useful For Healthy and Glowing skin
  • Appropriate for all skin types 

Auli Lifestyle: Brand Trivia


  • Parent company: AuLi Lifestyle Consultancy Private Limited
  • Founders: Aishwarya Biswas
  • Website:
  • Available on: Amazon & Own Online Platform

Buy Now On Amazon or Auli Website

Auli Lifestyle on Shark Tank India


Aishwariya is a bold and elegant businesswoman who came up with a proposal of 75 lakhs for 4% stock in a firm valued at roughly 18.75 crores. She needed the capital to expand her footprint through marketing and advertising. She was also looking for the Shark’s assistance and their network. 

Her presentation during the show was deal-breaking, and investors were impressed by her. 

Auli’s estimated income for FY 19-20 was around 35 lakhs, 120 lakhs for FY 20-21, and 250 lakhs for FY 21-22. 

  • Featured in: Episode 12 of  Shark Tank India Season 1
  • Ask: 4% equity for 75 lakhs
  • Got: 75 lakhs at 15 % equity
  • Funded by: Namita Thapar









Anmol Ratan Sachdeva

Anmol writes to help early-stage startups, businesses and aspiring entrepreneurs build, improve and grow their ventures.