Your co-founder says you should publish more content. You’ve read about it all over on the internet. Naturally, you kickstart content marketing by building a content team. Now it’s been six months but it seems that your voice is falling on deaf ears. Every time you…
In Dec 2020, I took a pledge: To help more creators and solopreneurs in India than I ever did in life. And that's how the #BIGStory initiative was born. My journey so far. [January 10th 2021] Till the last year, I was just focusing on SaaS startups,…
Marketing is not a piece of cake, especially when you are trying to beat around the bush. Whether you are marketing online or offline, you must have heard a lot about targeting, target personas and target audience. "Write for your target audience!" "Research and document…
When Raj first saw a Facebook advertisement from a leading web development company on his newsfeed, he became elated. The ad told him how he needed a website to boost his business. He was quick to approach the company, and in a month, his website…
BERT is one of the biggest Google updates in recent times and will directly impact 10% of the global search queries. Unless you’ve been living under a rock for the past six months, you might have heard discussions and debates around how to prepare blogs…