business ideas

Start Candle Making Business in India

Candle making is a craft that involves creating candles using wax, wicks, and various fragrances or dyes. It offers a creative outlet and the opportunity to start a small business in the handmade and home decor industry.

This blog will provide information on the benefits of starting a candle making business in India, the ease of starting up, the capital required, and the most suitable personality types for this business.

Why Start Candle Making Business in India?

India has a rich cultural heritage, and candles are an integral part of religious ceremonies, celebrations, and home decor. The demand for candles is high throughout the year, making India a favorable market for candle making businesses. With the growing awareness of eco-friendly and sustainable products, there is an increasing preference for handmade and natural candles. India's diverse festivals, weddings, and special occasions create ample opportunities for candle makers to cater to the market's needs.

Ease of Starting Up

Starting a candle making business in India can be relatively easy, especially as a home-based or small-scale operation. The basic equipment and supplies required for candle making, such as wax, wicks, molds, fragrances, and dyes, are readily available.

You can learn the craft through online tutorials, workshops, or by experimenting on your own. Setting up a small workspace in your home or renting a commercial kitchen space can provide the necessary environment for candle making. Additionally, selling candles through online marketplaces or local craft fairs can help reach a wider customer base.

Capital Required

The capital required to start a candle making business can vary depending on the scale of your operations and the types of candles you plan to create. The primary expenses include purchasing raw materials (wax, wicks, fragrances, dyes), equipment (melting pot, thermometer, molds), packaging materials, and marketing efforts.

The amount of capital required will depend on factors such as the size of your initial inventory, the variety of candle designs you offer, and your marketing budget. Starting with a small investment and gradually expanding as your business grows is a common approach in the candle making industry.

Most Suitable for (Personality Type)

Running a successful candle making business requires specific personality traits and skills. The most suitable personality types for this business include:

  1. Creative and Artistic Individuals: Candle making involves designing and creating visually appealing candles. Having a creative eye, a sense of aesthetics, and the ability to experiment with colors, scents, and designs can help you stand out in the market.

  2. Detail-Oriented and Patient Individuals: Candle making requires attention to detail, precision in measuring ingredients, and patience in the process of melting, pouring, and setting the candles. Being meticulous and maintaining consistent quality is crucial.

  3. Entrepreneurial and Marketing-Minded Individuals: To succeed in the candle making business, you need to be entrepreneurial and proactive in marketing your products. Developing a brand identity, creating appealing packaging, and implementing effective marketing strategies can help differentiate your candles and attract customers.

  4. Customer-Focused and Responsive Individuals: Providing excellent customer service, responding to inquiries, addressing concerns, and delivering orders in a timely manner are essential for building a loyal customer base. Being attentive to customer preferences and feedback can help you tailor your candles to their needs.

Best Examples (Real-world businesses):

  • Ekam: Ekam is an Indian candle brand known for its variety of fragrances and unique candle designs. They offer a wide range of scented candles, including jar candles, pillar candles, and tealights.

  • The Maeva Store: The Maeva Store is a popular Indian brand that specializes in handmade, natural, and eco-friendly candles. They offer a diverse collection of scented candles, soy candles, and decorative candles.

More Information: Here are a few additional factors to consider when starting a candle making business:

  • Safety Measures: Candle making involves working with hot wax and open flames. It is crucial to prioritize safety by following proper safety guidelines, using appropriate equipment, and taking necessary precautions to prevent accidents or fires.

  • Quality and Consistency: Focus on maintaining consistent quality in your candles. Use high-quality ingredients, test your candles for burn time and scent throw, and ensure that your products meet customer expectations.

  • Branding and Packaging: Invest in appealing packaging that reflects the aesthetic and quality of your candles. Develop a cohesive brand identity that resonates with your target market.

  • Diversifying Products: Consider expanding your product range by offering complementary items such as candle holders, wax melts, or gift sets. Diversification can attract different customer segments and increase sales potential.

By combining creativity, attention to detail, and effective marketing strategies, you can establish a successful candle making business in India.


Finch is a staff writer at Bizlite who creates useful content using a mix of AI & Human intelligence for scalability and improving productivity of marketers and solopreneurs.